About me

Early on I knew I wanted to become a graphic designer. During my study at Sint Lucas, I was mostly interested in creating a pretty picture. Sure, a good concept but strategies were needed aswell and I struggled with where I wanted to position myself. It wasn’t until my last internship at branding agency Toon, that I discovered something that really interested me. I fell in love with presenting and advertising brand strategies. I started to develop my love for copy and storytelling. Brand campaigns and their concepts behind them made me very excited. Understanding that I want to do something within this field, within branding specifically, I started studying at Willem de Kooning Academy where I am now a third year graphic design student. Stay tuned if you want to see me develop myself within advertising and design!

INSpirations

KFC: McHack - #GetTheOriginal When McDonald’s poked the stick at KFC in a campaign for its new Chicken Burger, we had to come up with a response. So we introduced the McHack - #GetTheOriginal. A mobile tool that turned every McDonald’s Crispy Chicken ad into KFC’s Original Recipe Chicken. Just by scanning any McDonald’s ad you got a coupon for the real deal at KFC. Hand breaded, fresh and finger lickin’ good! Work by: Ogilvy.nl, 2018

Uber Eats: Get Almost Almost Anything Tom Felton has landed himself in deep trouble after feeling nostalgic for his old Hogwarts days. At least, that’s what happens in the actor’s new commercial with Uber Eats. Work by: Special, 2023

Brood, goed verhaal. Er doen vele verhalen de ronde over brood. Goede en slechte. Maar wat moeten we nou geloven? Tijd om de waarheid boven tafel te krijgen. Daarom deze reeks broodverhalen, gebaseerd op onderzoek. En gebundeld op één online platform: broodgoedverhaal.nl. Work by: Selmore, 2022

↑Back to Top