Brainstorm
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/b5297a76-25b3-4b8b-a25c-bfcc70e08765_rw_1200.jpeg?h=d1defaaaefab1e328d3dfc7d8bf9c6c8)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/ead778d0-4a99-4fd4-a8fe-4b6e24bbc11f_rw_1200.jpeg?h=a0652a21ff962b7a3b072ff5e95d331c)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/949edd00-b22e-49c0-b1e7-f0a635bdd418_rw_1200.jpeg?h=edef7b2c7d7f8123c256e27ef9d6145b)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/cc787714-6a72-4c6f-ba46-e70cc81cdf3d_rw_1200.jpeg?h=794c468cb50e4c33873606c82c4e0a1b)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/d7ab52ae-4a04-4a00-8be4-174e3e0ce969_rw_1200.jpeg?h=1f0eafc1f764e221a3d85255c6c2cc68)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/e32f4f6e-086c-4d30-adf2-ad68ded2cd9d_rw_1200.jpeg?h=9f55db013f4e4f949923d6c6c9fec995)
3 concepts:
Het Randje van Gewoonte - Opnieuw - Ligt en Licht
The Edge of Habits - Over Again - Lay and Light
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/bfd6a75e-8176-432a-afe6-418f9419b809_rw_1200.png?h=044eb358bea718ba9b68761d7edc38de)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/bbda44e8-fa1b-4d3b-80d7-62a082d14a0f_rw_1920.png?h=a11fdc6718c32a1ae2d4bf23e29c3b12)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/5b2e3921-9645-4c20-8928-3067019fb8d7_rw_1200.png?h=c38789e593515721e1fe1a6be63ad748)
An expression of the concept Lay and Light
An expression of the chosen concept that i used to persuade the client to pick this concept. It's meant to clarify the concept The Edge of Habits. With this visualization i wanted to express that if the architecture is based on minimalism, it will be easier to change it later on. I explained that this generation is faster in changing than any other generation before. We change a lot. We want change and we need change.
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/5006289e-96bf-4032-82ae-6d96aba708ad_rw_600.gif?h=5a07fd8036de7b652a012d4ffabf8ac7)
Sketches of the chosen concept: The Edge of Habits
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/2b6c29da-42e1-4eda-a914-43d626efff88_rw_1200.png?h=ccdcd6b02344c457945b150d88b0c6a3)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/2e449c5c-f50d-414f-90dd-63080bde3386_rw_1200.png?h=0c4b2ec8b011e908b634b165fb2c25ce)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/1d68e799-48ed-4583-b1e5-d89594a7ec3b_rw_1200.png?h=09e4ba2b487643e848990b919f1c90cc)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/313f0105-9750-410a-bd45-626af461fe60_rw_1200.png?h=f67d6a035c6c9b1e2dca16412dbf0d76)
![](https://cdn.myportfolio.com/7041ca32-2db8-491d-9906-da43abd399c4/c28acb13-e47f-4fbe-97e0-1ee996ab2919_rw_1200.png?h=103855cdfadde7f529ed511cb06a4de7)