The song "Pumped Up Kicks" was written from the point of view of a troubled teenager with murderous thoughts. In the chorus, he warns his potential victims to run faster than his weapon and bullets. It was terrifying how mental illness has skyrocketed among young people over the past decade. I was afraid to see where the pattern would lead if we didn't make changes for future generations. Despite the song's dark theme, the music, which is written before the lyrics, is cheerful. This often suggests that it glorifies school shootings. Foster countered this, saying, "The song is not about glorifying violence at all. It's quite the opposite. The song is a great platform to have a conversation with your kids about something that shouldn't be ignored and talk about. talking in a loving way. ”
Source: https://nl.wikipedia.org/wiki/Pumped_Up_Kicks
Moodboard
Sometimes people say; "less is more." And this was one of these times. I got feedback from my teacher and he said that the current album cover did not show what the song was about. He suggested that I should add something that refines to the gun law im America. Eventually I decided not to do anything with the feedback because in my opinion it added too much to the original design.
This advertisement was also a part of the assignment. I'm not that proud of the result but it still is a part of the proces.
Pumped Up Kicks
Robert's got a quick hand
He'll look around the room, he won't tell you his plan
He's got a rolled cigarette, hanging out his mouth he's a cowboy kid
Yeah found a six shooter gun
In his dad's closet hidden oh in a box of fun things, I don't even know what But he's coming for you, yeah he's coming for you
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
Daddy works a long day
He be coming home late, he's coming home late
And he's bringing me a surprise
'Cause dinner's in the kitchen and it's packed in ice
I've waited for a long time
Yeah the slight of my hand is now a quick pull trigger
I reason with my cigarette
And say your hair's on fire, you must have lost your wits, yeah
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
He'll look around the room, he won't tell you his plan
He's got a rolled cigarette, hanging out his mouth he's a cowboy kid
Yeah found a six shooter gun
In his dad's closet hidden oh in a box of fun things, I don't even know what But he's coming for you, yeah he's coming for you
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
Daddy works a long day
He be coming home late, he's coming home late
And he's bringing me a surprise
'Cause dinner's in the kitchen and it's packed in ice
I've waited for a long time
Yeah the slight of my hand is now a quick pull trigger
I reason with my cigarette
And say your hair's on fire, you must have lost your wits, yeah
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet
All the other kids with the pumped up kicks
You'd better run, better run, out run my gun
All the other kids with the pumped up kicks
You'd better run, better run, faster than my bullet