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I designed, wrote and bound this book together.
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Times Square, some say it’s the place to be, others despice it. Eitherway, the place is without doubt very important for brand advertising. Big brands, but small brands too, are displayed somewhere, if not at multiple places at the same time in Times Square. Even if you were to go to this place and you would challenge yourself to try to ignore all the advertisements, you cannot deny that there is no escaping. How did this place turn out to be this overwhelming and popular? How big is the competition and what kind of big brands are in the game of this place full of lights? These topics, and a deep dive into some of the most famous brands of the world is covered in this book.