"Fashion is Delicious"
Causes of clothing waste among young people.
"The smaller your wardrobe, the less clothes you will waste."
The Dutch Consumers' Association has predicates for the products they test. This appealed to me because I notice that people quickly forget a problem such as clothing or product waste. By sticking something on the problem itself (the clothing), the confrontation is greater for the audience. The reason for the name 'STE' is also shown here.
The shape of a clothes hanger has a question mark, which is not a rational shape, because since it essentiallysays "will you please buy me?". An exclamation mark, however, would signifiy but it would be more rational if it said "buy me! I'm the best!"
